It could also be sending another message about this political moment: The 15 most downloaded images from the Lean In collection so far this year, including those below, are four of fathers playing with children; four of girls and women involved in science and engineering; three of women being athletic; and four of women in business or school settings. Stock photos — generic images that appear in places like ads, billboards, magazines and blogs — reflect the culture at a moment in time. The most typical images in the Lean In collection are of Caucasian women in their 20s with long brown hair. TONLa new stock photo service that shows culturally diverse images, debuted in August. The images customers see when they search are determined by both popularity and human curation.
The researchers found that photos from the Lean In collection are most often used in lifestyle articles about topics like fashion, food and health, or in those about the challenges of balancing work and motherhood or succeeding in a male-dominated career.
Naked Lady - Picture of The Nightjar, London
The 15 most downloaded from the collection so far this year are more likely to show women scaling a wall or doing push-ups, alone. But even photos that push gender boundaries nod to convention, according to Ms. When the Lean In collection began three years ago, the most downloaded photos showed women in work or family settings: Inbased on the Getty photos most chosen by marketers and the media, to be a woman is to be on your own, physically active and undeterred by either sweat or circuit boards. Claire Cain Miller writes about gender, families and the future of work for The Upshot.